A website without CRO tricks: 4 moves to +27% leads
No countdown timers, no fake badges. What we changed on foodtech and retail landings to lift conversion by a quarter in one quarter.
Creastra Digest
- Exactly one primary CTA — in hero and footer
- Social proof = a case with a number, not "trusted by"
- Form ≤ 3 fields; email after, not before
Across five landings in three months we lifted average lead conversion from 2.1% to 2.66%. No dark patterns, no rebrand. We just removed clutter.
Step 1. One CTA
Every page should offer one action. If a landing carries "buy", "try" and "book a call" — the user leaves. We kept "book a call" primary; the rest became footer links.
Step 2. Social proof = a number
"Trusted by 100+ companies" is a dead block. "−38% returns in a quarter at KISA" is alive. If you don't have real numbers, skip social proof entirely.
Step 3. Form ≤ 3 fields
Name + phone + one task field — that's the cap on step one. We ask for email after the manager calls. Each extra field cuts conversion by 7–12%.
Step 4. Speed as a feature
LCP < 1.5s, no third-party video. Every 100ms of mobile latency = −1% conversion. Well-known, rarely measured in production every day.