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MarketplacesFebruary 11, 2024· 5 min read
Wildberries in 2024: a card checklist
WB's 2024 algorithms shifted the weight of infographics and video. What every card needs to clear moderation without dropping CTR.
Creastra Digest
- Infographic mandatory from photo #2
- A video review lifts CTR 12–18%
- 100% spec fill or you lose ranking
A card isn't a product photo. It's a landing page inside the marketplace. In 2024 Wildberries pushed cards further toward landings and started penalising bare galleries.
Gallery structure
- Photo 1: hero, no text (WB moderation)
- Photo 2: infographic with 3 key benefits
- Photos 3–4: lifestyle application
- Photos 5–6: dimensions, composition, packaging
- Video: 15–30s, no voice-over (mobile sound is often off)